Marketing & Content Specialist · Sydney, AU
I design campaigns that speak to people. From lo-fi social content to award-winning product copy, I turn rough ideas into stories worth following. Whether the audience is a C-Suite executive or someone deep in the day-to-day, I make sure it feels made for whoever's in front of it.
View selected work →I came to marketing via talent acquisition, which means I learned how to understand people before understanding channels. In my role as company recruiter, I made it my business to acquaint myself with each manager's stream, function, and market to find the best talent for their team. Research and observation were my best tools, and they still are.
Recruiting for the marketing team was where I first heard my calling. In searching for over 10 marketing professionals across brand, events, digital, product, and demand generation, I found myself drawn to the craft itself. I began applying principles that would later prove essential. When the opportunity came to join the team as a Partner and Client Engagement Marketing Coordinator, I took it.
In my 13 months in Marketing, I was trusted with end-to-end delivery across event campaigns, partner communications, award submissions, partner product launches, and webinar production. I've written for stages, screens, inboxes, and feeds across multiple workstreams at once.
I write content that sounds like a person wrote it, showing the power of human touch.
"My marketing strategy isn't just about selling a product or service. It's about understanding human behaviour and giving genuine value to the buyer."
An overview of projects I'm most proud of, each with the brief, concept, execution, and outcomes.
Content Creation · Ongoing
Event Campaign · 2024 & 2026
MRI Sponsored Event Campaign · 2025 & 2026
Partner Marketing · 2025–2026
Awards Strategy · 2025 & 2026
Shila has truly embodied what it means to be fearless. She has consistently innovated throughout her journey, with standout examples including the AML web series, the Instagram Partner Stories campaign that has gained strong traction across APAC, and the Impartner-led initiatives that have generated over 200 leads for APLYiD. Shila demonstrates a deep understanding of the partner lifecycle and maintains strong touchpoints across the entire journey. Beyond her impact, Shila shows up every day with positivity and energy and is a genuine joy to work with. I highly endorse Shila as a standout example of fearless execution. Keep up the great work and I'm excited for what promises to be a big year ahead.
From the moment we started collaborating, it was clear that you bring a level of confidence and self belief that's genuinely rare. It shows not only in how you lead work, but in how others naturally trust and follow your direction. The success you're seeing now is no surprise, it's a direct result of that confidence paired with your capability and drive. Watching you create and lead the viral marketing campaign from start to finish was a great example of this. You backed your ideas, carried them through with clarity and purpose, and delivered something that made a real impact. I have no doubt you'll continue to be successful wherever you go. You bring a presence and assurance that elevates the work and the people around you, and that's something truly special.
I had the chance to work very closely with Shila in the same marketing team, and she is honestly one of the best people you can have in a team. She is incredibly creative, hardworking, reliable, and always performance-driven, while still being such an easy and collaborative person to work with. No matter the project, you can always count on her to deliver high quality work, stay organised and bring the best ideas to the table. Beyond her skills, Shila is also just a genuinely great teammate. She brings a lot of professionalism, consistency, and positive energy to the people around her, and she always approaches her work with seriousness and dedication.
Shila has consistently demonstrated exceptional creative thinking, project management, content development and event marketing skills over the past three years. Shila brings a balance of organisation, creativity, and professionalism to everything she does. Her ability to deliver high quality outcomes that have been built with passion has made a genuine impact across teams and projects APAC wide.
My interactions with Shila, while always professional, have genuinely left a lasting impression. They consistently demonstrate qualities that any organisation would value: trustworthy, hardworking and deeply committed to what they do. Having worked across both Workplace Experience and Marketing, I've seen her skills grow and truly shine through. Beyond her capability, she brings a natural warmth to her work. She is engaging, collaborative, and has a way of putting a smile on your face. It's been a pleasure working alongside Shila, and I have no doubt she will continue to make a positive impact wherever the universe takes her.
Channel-native copy with strong editorial instincts. I write posts that drive engagement without reading like ads, and I understand B2B social tone intuitively.
EDMs, social copy, event comms, landing pages. I write for the full funnel and across channels, with consistent voice and clear intent at every touchpoint.
Sales enablement, integration kits, co-marketing content. I know how to position third-party value without diluting the primary brand.
Pre-event, on-the-day, and post-event content. I've run activation concepts, vox pop planning, speaker support, and audience engagement content end-to-end.
Staff announcements, engagement campaigns, award submissions, thought leadership support. I write for humans first, even when the audience is internal.